Sep 23
18
Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. Target CPA: Advertisers can use this feature to maximize conversions as much as possible, given the CPA target and the budget. The two new offerings are currently in pilot with general roll out planned for October 2023
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Microsoft Audience Ads announces new AI bid strategies and market expansion